Tailwinds for Marketing Automation Software
Marketing automation is one of the fastest growing segments in the CRM market. Oddly enough, it wasn't that long ago that people weren't even sure what marketing automation was. Now, marketing teams...
View ArticleIs VC Funding the Best Strategy? A Look at Marketing Automation.
Marketing automation software is still considered a relative newcomer in the enterprise software space. However, there are new entrants popping up regularly, leading to a lot of activity and buzz in...
View ArticleHow to Align Your Sales and Marketing Teams in 3 Simple Steps
It’s the age-old battle within any organization—Sales versus Marketing. Why is that? It seems both groups should be working hand-in-hand to create a seamless process for driving leads and revenue. But...
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